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Expertise Expertise Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. How we can help you Advertising, Media & PR Audience Measurement Analytics Brand Growth Consulting Consumer, Shopper & Retail Customer Experience Innovation Research Services Sustainability Industries Industries Find growth, inspiration and a deeper understanding of people, within your industry or sector. See what we can do Automotive & Mobility Consumer Packaged Goods Energy & Utilities Fashion, Beauty & Luxury Finance Health Hospitality, Leisure & Travel Media Post and logistics Retail Sport & Leisure Technology & Telecoms Inspiration Inspiration Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. See more Inspiration Featured stories View all Webinars & Events The electric mobility revolution Technology and brand tracking: the perfect marketing match Rip up the textbooks: A fresh look at CX Featured article Creative consumer connections: how to reach your consumers Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads. Learn more about how they make that all-important connection with their audience. Kantar Marketplace About Careers Logins Locations Contact Suggested searches BrandZ Marketplace Future Proof Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. Shape your brand future From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act. BrandZ 2024 event Register to our Kantar BrandZ Most Valuable Global Brands Launch Event 2024 Kantar Creative Effectiveness Awards Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand. Find out more. AI at Kantar Kantar is your indispensable brand partner in a world being reimagined with AI. Decoding shopper behaviour to shape your brand future Worldpanel by Kantar is the Global source of insight that reveals the patterns in shopper and consumer behaviour, to shape your brand’s success, both today and tomorrow. Future Proof podcast Kantar’s Future Proof features frank discussions with experts as well as insights from brand and business leaders to help you navigate the marketing’s changing landscape. Subscribe now! Win awards and customers! As Effie’s Europe strategic insights partner, we tested 200 winning creatives from 2022 and 2023, using LINK AI to uncover what makes them so effective. Download the booklet to learn the secrets of effective advertising. Looking for media content? Discover the latest trends, insight & data into the rapidly evolving media landscape at KantarMedia.com Marketing Trends 2024 From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year Build your brand with faster insights Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise. Visit Kantar Marketplace Global scale, local relevance Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. See office locations Inspiration Mistrust and rejection: The impact of greenwashing and social washing on brands 52% of people globally say they have seen, or heard, false or misleading information about sustainable actions taken by brands. 09 November 2023 Five lessons learned from the most innovative brands worldwide Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth. 17 May 2023 Learning from the most inclusive brands Brands have a social and commercial responsibility to be more inclusive but it takes more than just good intentions to get this critical area right. 27 July 2023 What Large Language Models could mean for market research Siri on steroids or the future of the industry? We discuss the potential applications and limitations of Large Language Models. 31 March 2023 Need something more tailored to your world? 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